Marketing products

Jinan Weikang wholesale market

2020-12-01 17:00:21

As a traditional wholesale market of meat and aquatic products, Weierkang group ranks first in the same industry in China for many years in terms of annual trading volume and trading volume, and has become the largest distribution center for frozen products of meat, aquatic products and agricultural products in China.


In recent years, Weierkang has made continuous efforts in the import market. It not only has trade partners in 30 countries in the world, but also invested in the construction and operation of the only inland port in the wholesale market of meat and aquatic products in China.


The products come from more than 30 countries in the world, with an import value of 3 billion in 2019


Weierkang group relies on the advantages of market and cold chain logistics to develop international trade. The group has set up three international trade departments, which import pigs, cattle, sheep, poultry meat and various aquatic products from more than 30 countries and regions in North America, South America, Europe and Asia every year, and acts as an agent for international freight, warehousing, customs declaration and other import business.


According to customs statistics, in 2018, Weierkang group achieved a trade volume of 1.095 billion yuan in meat and aquatic products, ranking first in Jinan City in terms of import volume of daily necessities. In 2019, the import trade went up to a higher level. From January to November, the import orders of Weierkang group reached 2.6 billion yuan, an increase of 137% compared with last year. "The annual amount is estimated to reach 3 billion yuan. It is expected to go further in 2020. "


The foundation of Weierkang group comes from the central government's strong support for import trade and Shandong provincial and municipal leaders' concern for food, a necessity of people's daily life.


In November 2019, the second China International Import Expo was held in Shanghai, and welcom group once again showed its strength by signing contracts for importing meat and aquatic products with traders from Spain, France, Denmark, Brazil, Uruguay, India, Vietnam and other countries, with a total amount of US $1.65 billion, equivalent to more than 10 billion yuan. "At that time, a centralized signing ceremony of procurement projects was held, and many major leaders of Shandong Province and Jinan City attended, which gave us great support and encouragement.


Construction and operation of inland regulatory ports, import products directly in the market inspection


The rapid increase of import quantity also makes welcom group have higher requirements for customs clearance, logistics, warehousing, distribution and other processes. According to the procedures, imported products can only be transported to the market after they are cleared and inspected at Qingdao, Tianjin, Lianyungang and other ports. In the peak import season, vehicles sometimes have to stay for half a month for inspection, which virtually increases the import cost and sales price of the products.


In 2018, with the strong support of Jinan municipal Party committee, municipal government and customs department, Weierkang Group invested 120 million yuan to build and operate Jinan Weierkang meat import designated supervision site (Weierkang port), which was accepted by the General Administration of Customs on March 26, 2019. It fills in the blank of Jinan city that there is no import port for meat and aquatic products. It is also the only inland port located in the wholesale market of meat and aquatic products in China.


In order to meet the inspection, Weierkang port is set up in the market center area. According to the client reporter of Tianxia Spring City, the waiting area, box holding area, inspection area and office technical room have been completed, and the transfer box, various inspection equipment and other tools and instruments have been installed and configured. "After the formal operation, the transport vehicle will directly place the goods to be inspected in the storage area, and send them to the next cold storage after passing the inspection and Issuing the bills, so as to minimize the waiting time of the goods and maintain the freshness of the goods.


According to the calculation, after the opening and operation of the port, 20000 containers of imported meat and aquatic products can be cleared and inspected every year, which will increase the import trade volume of 10 billion yuan and the zero amount of 10 billion yuan for Jinan City, and increase the tariff, value-added tax and enterprise income tax by nearly 1.6 billion yuan.


The storage capacity of 11 refrigerators reaches 270000 tons, and the product business radiates all over the country


To meet the increasing demand for product storage, Weierkang group has built 11 cold stores with a capacity of 270000 tons, ranking first in the industry.


According to Gao Guangwei, manager of cold storage department of Weierkang group, standardized management, standardized shelves and pallets are adopted in cold storage, and unified mechanical handling is implemented, which effectively improves the storage capacity of goods. The efficiency of goods in and out of warehouse has been increased by more than 20%. It has a professional logistics team, which distributes market customers' goods to the markets all over the country through the cold chain distribution fleet To ensure the quality of the goods.


Import for what? Sales, of course. The reporter learned that at present, Weierkang meat and aquatic products wholesale market has three trading halls, with an operating area of more than 90000 square meters, more than 1200 merchants and 20000 employees. The commodity business radiates all over the country.


To help businesses solve the problems of commodity transaction and transportation, Weierkang group provides special e-commerce office area and negotiation area. In addition, it has become a professional cold flow logistics fleet. "The company's fleet has strict rules and regulations. According to the different distribution products, the temperature in the refrigerated carriage is controlled at - 5-18 degrees below zero. The cold chain special line is direct, and the logistics drivers change shifts and do not stop to rest, which ensures the transportation efficiency and product freshness.